Luton Town Case Study
The Fanfare system was designed to solve the real issues that a club faces on a daily basis.
It went
live for the 2014/15 season and produced some excellent results as shown below.
20%
Number of internet orders up by 20% to 5,000 orders
81%
Average internet order value up 81% to over £36
5.52%
Web conversion rate on online store
26,000
Over 26,000 transactions across 6 sales channels
Gary Sweet
“The introduction of the Fanfare system led to a marked improvement in the performance of our web store. This, combined with a new town centre shop saw our total retail sales increase by 80%. Having a single system that managed our sales and inventory across all channels in real time was critical to this success.”
